Bluefin announces business restructure

Bluefin today announces changes to its structure as part of its ongoing strategic development.

The main changes are:

  • The Commercial and Corporate Divisions have been merged to create one national Retail Broking Division.
  • Its Solutions Division has been renamed Specialisms and will now incorporate Bluefin Sport, previously part of Bluefin’s Corporate Division 
  • A new Client & Business Services Division has been created to encompass a number of areas such as client proposition development, claims and risk management across the Group.

The Retail Broking Division will be split into 6 regions with a managing director for the south and the north. Both of these roles will report into Robert Organ, Bluefin’s Chief Executive. Kenny Hogg, previously Head of the Corporate Division, will become Managing Director Retail Broking North. For the time being, the Regional Managing Directors for the Southern Region will report directly into Robert Organ.

Bluefin’s Specialism Division consists of Bluefin’s three personal lines operations, Professions, Trade Credit, Health & Care and Corporate Partnerships & Affinity schemes. The Bluefin Sport team, previously part of the Corporate Division will now be part of the Specialisms Division reporting to Mike Owen

The new Client & Business Services Division will incorporate Bluefin’s client proposition development and includes areas such as claims and risk management. This new division sees Mike Owen take on a wider remit as he is appointed Commercial Director with responsibilities for this business area.

Robert Organ, CEO of Bluefin, commented: “These changes are about focusing on our client’s needs and supporting our growth strategy. Having spent my first six months getting to know the staff, our clients and our processes I’m excited about being able to announce these changes.

The main driver of this new structure is responding to our clients’ needs. With a consolidated retail broking division we will be able to better align the service we offer to clients regardless of their size, sector or geography.

However, we are also levelling the playing field for every branch and opening up huge growth opportunities for everyone. By removing the divisional boundaries we also increase the clarity around what Bluefin stands for - one Retail Broking operation with national coverage that can service the needs of all commercial businesses across the UK, whether it’s for a one-man-band or a multi-national organisation.

Creating Client & Business Services as a central function across the trading divisions further consolidates the work being carried out across the company, historically in separate divisions.
It will enable us to facilitate greater focus on developing and delivering a more cohesive message and range of services for Bluefin’s clients.

Myself, Kenny, Mike and the Regional Managing Directors, along with the rest of the Senior Management team, whose roles are unaffected, are committed to implementing these changes with the minimum of disruption to our employees, clients and suppliers and I look forward to working with them to ensure we fulfil the huge potential we have in the business.”